Friday, October 07, 2022 Information Gateway on Agriculture to Convert "Know How To Do How" മലയാളം
Agriculture > Ornamental Plants
Anthurium

Anthurium

Aster

Aster

Chrysanthamum

Chrysanthemum

Crossandra

Crossandra

Gerbera

Gerbera

Cut flowers cultivated under controlled conditions mainly for export, is growing in the world at around 6-10 per cent per annum. This is supported by the demand in the developed countries of Europe, America, Australia, Japan and Singapore.

The most important flower traded in the international market is still rose; however, others like chrysanthemum, carnation, gerbera, dahlia, poinsettia, orchids, lily etc. are also marketed in large quantities in these countries.

In spite of a long tradition of agriculture and floriculture, India’s share in the international market for these flowers is negligible. During the last few years, taking advantage of the incentives offered by the Government, a number of floriculture units were established in India for producing and exporting flowers to the developed countries.

The floriculture activity, whether it is catering to local demand or to the international demand, is to be treated as an agricultural activity and not as an industry. Another most important step will be to encourage a "consortium" approach among the units for branding, grading, packaging, transporting, quality control, supply assurance, market development, market promotion, and research and development. For this purpose, it is necessary to encourage some of the successful and experienced entrepreneurs to take a lead in forming such consortia.

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